Impact

Led product vision, architecture and design. Defined the MVP (minimum viable product) - which led to a fully staffed team. Read what Wired wrote about Clips!

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Introduction

Zoom is a video conferencing platform allowing users to connect online for video meetings, webinars and live chat. As hybrid work has increasingly become the standard in a post-pandemic world, Zoom’s direction moved towards more collaborative products

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Problem

While Zoom Meetings allowed for Cloud recordings, there was not an easy way to share shorter Clips meant for asynchronous communication.

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Goal

To create a feature which allows for quick video sharing and screen-recording outside of a meeting

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My role

• Led product and design effort as first team member (and only team member for first 3 months)
• Define design and engineering needs for MVP and post MVP
• Defined product placement across the Zoom platform

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UX Summary

What is the experience? To summarize:

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Use cases

While working on Clips, there was an existential question on “why Clips?” More specificially - what is the difference between a Clip and a Cloud recording (a recording of a Zoom Meeting)

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Missed meetings

Recordings: entry point inside a meeting

• Assume users will use to record multiple participant meetings
• Assume recordings are meant for a “missed” event rather than a form of communication
• Meant as a form of spectating event
• Assume users will use video

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Async meetings

Async video: entry point of the recorder is external to the meeting

• Assume user will use smaller clips for messaging communication
• Assume users will want additional integrations (chat, email, etc)
• Assume users will usually use screen share and video

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Knowledge share

Broad knowledge sharing: entry point is external to the meeting

• Assume recorded event is meant for spectating
• Assume broad sharing
• Assume users will usually use screen share and video

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Clip's identity

Zoom's clips would solve for the use cases of 2 and 3, while Meeting's and it's recordings solve for use case 1.

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Clip's prototype

Prototype of MVP experience

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Watch and engage

Showing the video with comments

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Library

Clips within the zoom client

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Feedback

Tested the feature internally. Feedback came back in the form of a chat channel. Overall the feedback was positive:

• OMG I LOVE CLIPS
• Hi team - I just used clips for the first time. Love it!! I use it all the time. I used to do it with Loom...
• Wow - very impressed with the first version of Clips, great work everyone.

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Constructive criticism

While the overall user experience was positive, there were requests on some improvements

• Sharing was defaulted to private - this was not intuitive as the main use case was to immediately share the Clip. The clip could not be viewed unless permissions were changed
• Due to technical requirements - video settings were split between the Meeting’s video settings and the Clips video settings. This caused some confusion to users, especially around background noise suppression
• Other users requested more customization with the Clips including custom thumbnail uploading and other video customizations

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Media reception

Take a look at what the media has written about it!

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Solutions

While Zoom Meetings allowed for Cloud recordings, there was not an easy way to share shorter Clips meant for asynchronous communication.

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Outcome

To create a feature which allows for quick video sharing and screen-recording outside of a meeting

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